“LIFES SIMPLER WITH AN ANT PHONE ”
The Client: Minimalist Phone Brand.
The Brief: Introduce a new minimalist phone to the market that eliminates
The Insight: The Mums & Dads of Generation X struggle to find Me Time,
worrying about everyone except themselves.
The Idea: Help Generation X get their Me Time back, by introducing a new
communication tool to the smartphone market that is targeted
to their parents and their kids.
Kids use their parents phones anyway. So why not give them their own?
Channels: OOH and Radio