2020 D&AD New Bloods Entry
Tent Talks was ranked 5th in the RMIT advertising competition judged by the IAC Committee.
The Client: Teen Vogue & The Case for Her.
The Brief: Use branded content to close the pleasure gap, challenge ideas around female pleasure and sexual wellness. Branded content that will feature on one or more of Teen Vogue’s media channels, including their website, social and YouTube channels.
The Insight: 60% of women know more about the male body, then they do about their own.
Female sexual pleasure has always taken the backseat in society. It’s time to change that.
Tent Talks is the new go-to platform for all things female pleasure. With the goal of educating girls that they can feel just as much pleasure as boys do.
"Girls get boners too".
Tenting. It’s the lengthening of the vagina during female arousal, in preparation for comfortable & pleasurable sex.
Re-educate young girls on their bodies, and their capacity for pleasure. Encourage girls to use their new-found knowledge as a weapon to combat gender inequality in the bedroom and close the pleasure gap.
Channels: Youtube, Instagram and The Teen Vogue website.