2020 Cannes Future Lions entry
Won third place in the RMIT advertising competition judged by the IAC Committee.
The Client: LEGO
The Brief: Create a powerful idea that puts creative play back on the agenda and show how kids can realise great things when they are left to play.
The Insight: The tweens of today are trading in toys for tech, and beginning to notice that whilst the internet offers them fresh content around the clock, their toys remain the same. In the process, the traditional Lego brick is being left behind.
The Idea: Lego: Scan, Build, Play. A mobile app that utilises the iPhone camera to create a 3D scan of any object in real life, build a physical Lego version of it, and place it into virtual LegoLand.